THE R2R STORY: OUR SOCIAL ENTERPRISE MODEL
HELLO, WE ARE R2R! WE MAKE THINGS THAT MATTER AND WEAVE JOY INTO EVERY STORY
Hello, we are R2R! We make things that matter and weave joy into every story
Who we are
We are a fashion and design house empowering community artisans. We make things that matter and weave joy into every story. In a world where fashion and design are often seen as excess, R2R is proof that style and sustainability can coexist.
What we do
We partner with local artisans across the Philippines to create eco-ethical fashion and home accessories out of upcycled, overstock cloth and indigenous fabrics.
And most importantly, WHY we are doing it
We don’t just love seeing transformation, we love being a big part of it! R2R is a life and livelihood partner for empowered and dignified artisans as they strive to weave better futures for their families and communities.
And another big WHY
You! Your decision to surround yourself with things that matter inspire us every day! We thought you should know.
Thank you for weaving joyful stories with us!
WE BELIEVE IN...
OUR BUSINESS MODEL
A truly inclusive, end-to-end social enterprise
We are intentional about creating a super integrated, opportunity-providing social enterprise from the beginning. This is what we have in our supply chain––for now!
Our supply chain is driven by our two principles on design and governance:
Collaborative, Market-driven & Artisan-considerate Design Approach
Our design team is comprised of our product development team, sales and marketing team, supply chain team, and our advocates! Design in R2R is not a department, it is a way of doing things and it is a tool for creativity, compassion, and excellence.
Inclusive Decision-making & Governance
Our artisans are represented in our management team and board! We believe that in order to truly change things, we can’t monopolize the conversations and decisions that affect so many. Opening opportunities for livelihood is not enough; we have to open the opportunities to decision-making and governance.
1. Community Sourcing
While we scour the country and other parts of the world for the best materials because we want our products to last for a really long time, we also consciously choose other artisan-created materials. We love working with other social enterprises who provide livelihood and opportunities to more local artisan and indigenous communities!
2. Community-based Weaving
A big and constant part of our design is the signature R2R weave. Our community artisans weave these and since most of them are mothers, we have created a unique system that allows them to work from their homes. Every quarter, we collect and collate the “commitment hours” of each artisan and translate these into products and job orders.
3. Centralized Production & Assembly Workshop
This is our in-house workshop artisans who are experts in creating top notch products out of intricate and delicate artisanal materials. We put together our materials, artisan-woven panels, and community-sourced materials in our in-house workshop where another group of artisans sew and assemble them into bags and other fashion and home accessories.
4. Sustainable Market Access
We have our own brick and mortar stores, an online store, and stockists from the Philippines and some parts of the world like Anthropologie (US & EU), K’ness (Switzerland), A Bag with a Story (BENELUX), and American Nomad.
5. Creative, Compassionate & Empowering Storytelling
We strongly believe that strong brands live longer. Thus, we make sure that our artisans are integrated into our brand and narrative because they are not just workers who manufacture things but they are artisans who create meaningful things that are both stylish and sustainable.